A) Nedan ser ni en tabell över det stora e- commerce företagen i Europa. Statistik för helåret 2012, det är svårt att hitta färsk gratis data för Europa. (Staplarna har fel nummer värde men är annars representiva, Tesco är femma i Europa). Amazon är inte förvånande etta.
The 10 biggest European web retailers from France, Germany and the U.K.—Otto Group (No. 2), Home Retail Group (No. 4), Tesco Stores (No. 5), Groupe Casino (No. 7), Tengelmann (No. 8), Shop Direct Group (No. 9), Sainsburys (No. 10), Vente-Privee.com (No. 11), Group 3SI (No. 12) and John Lewis Plc (No. 13)—grew their combined sales year over year 17.6% to $27.77 billion from $23.62 billion and accounted for 22.6% and 22.5%, respectively, of all Europe 500 sales in in each of the last two years. (http://www.internetretailer.com)
According to data from the Centre for Retail Search online sales in the United Kingdom account for 10.7% of total retail sales. It’s worth 110.5 billion euros according to IMRG/Capgemini. The biggest players in the UK’s online retail market are Amazon (16 percent market share), followed by Tesco (9%) and eBay (8%). Other big online retailers are Asos, Argos, Play.com, Next and John Lewis.
Så Tesco finns med bland de tre stora i UK: Mycket mindre än Amazon, men lite större än eBay. Ingen dålig position.
C) Enligt IORMA-global-retail-e-commerce-index är Tesco lite en pionjär vad gäller e-handel:
United Kingdom (4th): A multichannel leader. The UK’s active online consumer base and advanced infrastructure make it an attractive online retail market. The country has 50 million Internet users (82 percent of the population), 80 percent of whom buy products online. Of online buyers, 45 percent uses smartphones to surf the Web and make purchases. The UK’s online retail market—worth $48 billion and expected to grow to $73 billion by 2017—will offer both multichannel retailers and pure-play online sellers a tremendous opportunity in coming years.
Amazon leads the UK’s online retail market (16 percent market share), followed by Tesco (9 percent) and eBay (8 percent). Many retailers are investing to steal market share. Grocers Tesco and Asda are both investing in “dark stores” to keep up with the pace of online growth and complement their in-store fulfillment models. General goods retailer Argos recently announced a trial partnership with eBay in which Argos’s store footprint serves as a collection point for eBay orders. This arrangement allows eBay to offer a click-and-collect option, while Argos gets additional traffic.
The UK’s online grocery market is well ahead of most other markets in the world, as retailers such as Tesco and Asda invested heavily in their online businesses early on, recognizing the favorable consumer and demographic trends.3 For one, the average UK consumer shops weekly for groceries. Secondly, high population density within a small geography makes online grocery orders and home delivery more economically viable for retailers. Tesco, the world’s leading online grocer, has had online sales since 1996, and Asda and Sainsbury’sfollowed in 1998. Persistence has paid off—Tesco turned its first profit in the online retail channel in 2006 and now generates 7 percent of its revenues online.
UK consumers have years of experience buying online, and their needs have evolved over time. In the past, buyers went online to research products, find the best price, and purchase hard-to-find items. Today, more demand detailed product information, reviews, free delivery, faster shipping options, hassle-free returns, and customer service. Going forward, physical stores may primarily function as places to fulfill immediate purchase needs, collect online orders, or try out products.
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